Journal
The Impact of Agents on Conversions
We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe Williams' recent experiences.
Why Do People Buy Cheap Leads?
Why do people buy cheap leads? It’s a loaded question, but in this latest article we try to answer it in a critical way.
How To Get More Sales From The Leads You Buy
We explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers to build a strong relationship and work together.
Why Feedback Is The Key To Growth
This week we look at an issue many of you have requested: Feedback Loops. We want to examine why it is vitally important for lead buyers and lead sellers to be working together, openly and transparently, to benefit everyone.
We Need To Talk About ROAS
We speak to Kevin Bauer from Kessel Digital to discuss Return On Ad Spend, and why he believes it is fundamentally evil!
A Lead Without Intent Is Just Contact Information
We look at the idea that a lead without intent is just contact information, ask why intent is so important, and explain how adopting this idea in your work can lead to more sales.
The Importance Of Marketing Operations
We catch up with Darrell Alfonso from Amazon to dive deep into what is involved in marketing operations and why it is so important.
There Is a Smarter Way To Generate Customers
In the latest instalment of the B2C Lead Gen Podcast we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!
Is Lead Gen About To Have a Second Golden Age?
We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.
What Makes A Good Lead Generator?
In this week’s episode of the B2C Lead Generation Podcast we ask a simple question and we give you a simple answer. But we also dive in a little deeper and ask / answer the question from a few different perspectives.
Vanity Metrics vs. Impact Metrics
What are Vanity Metrics and what are Impact Metrics? What is the difference between the two? Why do marketers still pay attention to Vanity Metrics? Why should marketers and lead generators only be paying attention to Impact Metrics?
Should Brands STOP Spending Money On Digital Ads?
We speak to Dr. Augustine Fou and look at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.