Journal

…So, you just got a lead. Or maybe a thousand. Lead generation with data enrichment adds a whole new diamension

Discover how ping tree systems streamline lead distribution in industries like health insurance, mortgage sales & more! Boost conversions and sales revenue today!

Technology isn't just for direct advertisers. On the Databowl blog this week we have written about a subject that almost everybody in the performance marketing and lead generation space has thought about, but very few have discussed…

Lead management systems have become a big thing over the past couple of years, and it’s no surprise why – leads are everywhere, and they are full of money.

Setting up an affiliate offer sounds easy in theory…

Are you ready to get your hands dirty with a bit of deep data science? Today, we’re going to look at what advertisers really want, and how they can get it. More specifically, we’re going to show you the fastest possible route – as the crow flies – from A to B, where A = “wherever you are now”, and B = “the pot of golden leads at the end of the lead generation rainbow

Last weekend, the University of Sheffield Enterprise and Startup Weekend hosted a battle of ideas in the Sheffield Diamond.

John Pemberton was a marketing genius. Not only was he the founder of the most well-known brand in the world – Coca-Cola – but he also created one of the most powerful direct response strategies as well – the coupon

Performance marketing is often compared to a muddy puddle. It can seem unclear and hard to navigate.

If you’d like to have the ability to create ultra-profitable lead-generation campaigns… and… you’d like to have it in the fastest amount of time humanly possible… then I believe this will be one of the most important posts you’ll ever read.

Lead generation has been around, in some form or another, for as long as trade and commerce have existed. But in 2015, things really started to heat up, and the huge digital thirst that consumers have for freebies and online offers has been carrying on through Q1 of 2016, with the main progress coming from the following regions:

While most marketers are trying to close deals like a they are in college (one night stand), the smart strategic CMOs are cleaning up by creating killer converting funnels for those that aren’t in the position to buy straight off the bat.