Journal

Working at a technology company reminds me of writing Christmas songs in the strangest of ways.

We are at the start of creating a new marketing paradigm, the shape of which will be formed by the possibilities of new marketing technologies.

Databowl is proud to announce the launch of its Artificial Intelligence Department - SKUNKWORX

The world is not the same place it was a year ago, or even a day ago, so why would you expect your customers to be? By using real-time analytics you are able to perfect language and strategy to directly address a changing world.

I decided to break the proverbial 4th wall and tell you that I don’t really know what I’m doing... but it’s alright as no one does!

When people talk about User Experience and Speed, it’s usually to compare the two and state how the two are mutually exclusive. Here we discuss how that's not necessarily the case.

Communication is the oil to all relationships. Whether it's between publishers and clients, or clients and consumers. Here at Databowl, it's something we continuously work on - Get an insiders view courtesy of Rebecca Howse.

One of our key philosophies is transparency. We wrote a blog 2 years about the importance of clarity between publishers, agencies and advertisers. Fast forward 2 years and it's now more important than ever. However there is another entity that requires more transparency than all others...The consumer

Following tech giant Microsoft’s huge revelation a couple of years ago, it’s since become common knowledge that the average Social Media user has an 8 second attention span – tops. This means it's vital for your business success to be able to see real time figures of your data, cost and revenue...

From a lead generation perspective, co-registration is a seriously powerful tool. You can offer something exciting to your customers or prospects, in return for valuable data about the people you’re selling to. It’s a self-perpetuating cycle…

Here’s the thing. The more a word is repeated, the less it seems to mean. Yet if you look at the 269 billion emails that are being sent every day, you’ll find that most of them are probably bland, cookie-cutter communications, being shot out in a very robotic fashion...Let 2018 be the year that your content, emails and communications actually have some soul.

Would you be interested in buying something from a company that you knew was hiding vital information from you? Getting rid of any ambiguity, Databowl Connect has been created to address this issue. We have built a brand new global marketplace that provides a direct, transparent and secure meeting place between advertisers and publishers...