Journal

It’s a dilemma as old as time: should we take the easy route and attain sub-par results, or expend more effort in the pursuit of something better? When weighing up certain decisions – such as changing, or investing in a marketing automation platform - It can be a tough choice to make.

Between creating hi-tech and efficient modes of exporting and transferring data, we recognise that sometimes you just need to deliver a file to someone – without tripping over 50 different types of technical jargon... and we've got you covered.

As fictional representations of your ideal customers, built from character exemplified traits, it’s rapidly becoming the smartest practice to sort your prospects into groups and demographics so that you can reach the real people behind the numbers....

It’s a truth universally acknowledged that “you cannot build a superstructure on a cracked foundation”. If your groundwork is faulty, weak or broken, it’s only a matter of time before the whole building crashes to the floor, wiping out every hour of preparation and labour. The same goes for your marketing strategy.

and how we can do it all for you in 1 …

In a world full of motivational memes and X-factor sob stories, we are always being told that unless something is hard, it’s not worth it...

You’ve packed your bags, applied plenty of sun-cream and donned your Ray-Bans...

Your grip on your company's data, your hard work and your very reputation have all been placed in peril...

Every fish needs water, every human needs oxygen, and every advertiser needs an audience. It’s not rocket science, it’s just solid, unadulterated fact. Because without an audience, how does anyone even know that your product or service actually exists?

There has been a huge amount of noise recently in the UK data industry about the GDPR rules and what they mean and how they affect everybody involved. The thing is, all it’s been is talk.

The phone rings. Surprise, surprise, it’s an unwarranted sales pitch - the last thing you want to hear. 2017 has already brought about many changes, but somethings remain consistent.

Online gaming (Casino, lottery, bingo & binary) has come to fame over the past few years. As we all know fame brings with it those looking to make a fast buck in the performance marketing arena.