Why you need 'personas' to achieve higher conversion rates

“In social psychology, a stereotype is any thought widely adopted about specific types of individuals or behaviours, intended to represent the entire group of those individuals or behaviours.”

In this age of equality and free speech, where the fight to become ‘unique’ has developed into the deadliest of competitions, the concept of ‘stereotyping’ is often met with the curl of a lip or a blank stare. Nobody wants to be labelled among the ‘masses’ with a dismissive categorisation. However, like the ringing truth found within a cliché, some non-stagnant stereotypes are calculatingly formed for a higher purpose (you know, ‘everything for a reason’! Ahem…).

As a much richer and less ‘offensive’ sub-division of stereotyping, the creation of personas, for example, can be one of the most useful weapons in your B2C marketing arsenal…

Getting your ducks in a row

As fictional representations of your ideal customers, built from character exemplified traits, it’s rapidly becoming the smartest practice to sort your prospects into groups and demographics. Literally embodying anything you choose or value in a potential buyer, segmenting your leads into personalised groups or ‘personas’ helps you to communicate the right message to the right prospect in a way they are interested in or likely to respond to.

Breaking your target audience down into key attributes for your product or service (gender, age, social media preference etc), means that you can tailor your campaigns to meet the needs of individual groups, without alienating or ostracising any of your leads.

And Databowl can help you with that.

Square peg, square hole

Creating personas from the vast quantities of your data makes your whole marketing process more streamlined and effective, so we have designed a simple way for you to build these groups in Databowl. This way, if you know who you want to target, you can easily build marketing funnels around each group, and fill them accordingly.

Providing persona building features, along with stringent fraud eradication, we help you figure out exactly what each of your readers are interested in, so you can match them up with the most appropriate group.

Ensuring you’re correctly distributing the most relevant information to the best possible audience, our marketing automation software provides you with the tools to prevent those pesky ‘square peg, round hole’ scenarios that can drag your company down into obscurity.

Reprocess bulk emails by persona!

Keeping things simple and effective, we also allow you to reprocess your data via persona or demographic – ensuring that you can send the right content to the right people at the right time. For example, if you want to send an email from a past campaign to all your female leads from Essex, who are between 45 and 50 years old, with a high financial score, we’ve figured out a way to make this quick, easy and painless! The options for creating and targeting your persona groups are endless – you hold the reigns!

As a fantastic way to control your data flow, this feature allows you to tailor your marketing efforts to fit your audience. By engaging with your leads in a way they respond to, and providing them with information they’re actually interested in, you’re way more likely to get those conversions - and turn your customers into brand advocates!

Don’t be just another brick in the wall

With mass ad distribution serving as the fatal flaw of businesses worldwide, you can circumvent annoying your consumers and prospects by taking the smart option. Licensing intelligent lead management software means that you don’t need to worry about the nitty gritty - you just need to focus on letting your creativity shine so that you can reach the real people behind the numbers.