The cost of doing nothing: why switching B2C marketing software could be your best option

It’s a dilemma as old as time: should we take the easy route and attain sub-par results, or expend more effort in the pursuit of something better? When weighing up certain decisions – such as changing, or investing in a marketing automation platform - It can be a tough choice to make.

But now there’s a third option. You can get amazing outcomes with minimal effort. With the mass move from on-premise data applications to the same services in ‘the cloud’, frustrations can be eliminated faster. Which means you can much more effortlessly switch your provider to a system that really has you covered.

And here’s why doing it could save your life (or at least your business) …

The dangers of not switching your provider:

1. Spending too much time on inefficient technology

Thousands of companies are still handling marketing campaigns via multiple channels and lead sources, which require an overabundance of physical and mental effort - and make human error much more prevalent.

Trying to manage leads through a cobbled together process that relies on manual methods and outdated technologies is a huge and unnecessary waste of time – and everybody knows that time = money.

2. Spending too much money on inefficient technology

If you’re already wasting excessive amounts of time on handling your marketing campaigns, you’re throwing money down the drain. But if you’re also paying for technology that isn’t giving you a good enough return on investment, it’s time for you to part ways.

Just think about it – what you need is an all-in-one system that provides you with the tools to do everything. You should be looking for a platform that offers a landing page builder, affiliate event tracking tech, and lead management, SMS and email platforms, so that you can manage everything from one place (ahem – read on for the perfect solution)…

3. Having to hire too many people to deal with inefficient technology

As a key part of management, delegation can be a complete life saver. However, if you keep hiring ‘expert’ after ‘expert’, and you’re still not seeing the results you want, maybe it’s time to move to a system that makes a surfeit of highly-priced employees, obsolete.

What you need, is a small and trustworthy team, who can utilise software that does the job of 10 men - in a fraction of the time, for a tiny percentage of the cost. This will give you the resource, time and ROI that you need to become more and more successful!

4. Having a system that isn’t carrying out the actions it should be doing

Business to Consumer marketing is difficult enough without the unnecessary worry of manually collating data, conducting market research, distributing individual campaigns and trying to make sense of your findings…

If your system isn’t securely enabling you to ‘capture’ prospects, stringently validate your data, nurture your leads, boost your conversions, and measure anything and everything, then you need to switch to one that does 😉.

5. Struggling to maintain control/compliance by using disparate systems

If you’re using multiple pieces of software to carry out the actions that a single platform can do, you’re already skating on thin ice. Trying to juggle compliance and control over several systems in the age of GDPR is a lawsuit waiting to happen, or at best, it simply decreases overall efficiency.

What you need is software that mitigates these issues by tying everything together, to provide you with these benefits:

• One fully integrated system with a familiar and consistent interface

• The ability to run all the reports against each other instantly, to find out which impressions drove sales, and which didn’t

• Deal directly with the company that developed the software for all support and feature requests, instead of communicating with multiple providers

• An automatically generated and complete audit trail of every user

6. Succumbing to the most expensive and debilitating crutch ever created; “this is the way we have always done it”

If we all lived by this creed, we’d still be sitting in a cave without running water, electricity, or decent sewage systems, hoping that maybe this year’s winter would be warmer than the last one.

“Insanity is doing the same thing over and over again and expecting different results”. Without the ability to closely monitor and control all your marketing efforts from one place, there’s no way that you can correctly relay the right message to the right people. If you don’t know what is working for you (and what isn’t), you’re marketing blind, doomed to make the same mistakes, repeatedly.

Step out of the Danger Zone

Solving all the dangers you could be facing by sticking with your current provider, the Databowl platform is a transparent, centralised system that combines lead generation with cutting edge event tracking technology. We drive traffic, build landing pages and add event tracking – along with giving you the best anti-fraud validation to simplify all your complicated marketing processes and make your jobs easier.

As the driving force behind the software, Databowl has been built on a foundation of complete clarity. With our global marketplace - Databowl Connect - ensuring that our customers and partners utilise transparent technology to connect affiliates, data suppliers, advertisers, publishers and customers, we provide you with the tools and transparency you need to grow your business!